Why "Big Portfolio" Property Management Isn’t Always Better

Alicia McCulloch
Jul 26
2 min read

There’s a phrase I see all the time in real estate marketing:

“We manage hundreds of properties across the region.”

It sounds impressive, right? Big portfolios. Big reach. Big team.

But here’s the truth most landlords discover far too late:

Big portfolios often mean small attention spans.

Your property becomes just another file, your tenants wait days for basic answers, and your name gets

passed around like a hot potato between departments.

What landlords actually want (and deserve)

From every conversation I’ve had with owners switching to Thryve Property, their concerns are rarely complicated. They want:

Responsiveness – Someone who actually returns calls and emails.
Accountability – Clear updates before issues become problems.
Transparency – No spin, no sugar-coating, just straight answers.
Stability – Knowing who’s managing their investment today, tomorrow, and next year.

And above all else?

They want to feel like their property matters.

The Thryve approach: Small portfolio, big results.

I don’t manage hundreds of properties — and that’s by design.

At Thryve Property, I take on a select number of clients to ensure every owner gets:

✔️ Direct contact with me (no assistants, no layers)

✔️ Proactive communication

✔️ Same-day response standards

✔️ A zero-nonsense approach to issues and maintenance

Because “we’ll get back to you” isn’t a service standard — it’s a red flag.

When the market changes, your management model matters

Right now, WA’s rental market is competitive, fast-moving, and full of complexity. From new tenancy rules to increased pressure on housing supply, there’s never been a more important time to have someone truly in your corner.

If you feel like your current manager is always reacting, not leading — it’s time to rethink what good management looks like.

And it doesn’t start with size. It starts with service.